Merge to AGI Privacy Policy

Effective date: 2026-09-27

Last updated: 2026-10-10

This policy explains what data the game Merge to AGI (the "game") processes, who processes it, why, and the choices you have. It applies to every version of the game:

The two apps work the same way. The web version is different: it contains none of the partners in section 3, and the portal you play on handles ads, consent and payments (section 4). Where the versions differ, this policy says so.

In short:

1. Who we are

The game is published by Spare Time Ventures LLC, 30 North Gould Street, STE R, Sheridan, WY 82801, USA ("we", "us"). We are the controller of the personal data described here, for the purposes of the EU and UK General Data Protection Regulation (GDPR) and the Swiss Federal Act on Data Protection, and the "business" under US state privacy laws such as the California Consumer Privacy Act as amended by the CPRA (CCPA).

Contact: [email protected]

2. Data that stays on your device

The game saves your level, Power, Funding, Qubits, the merge board and storage, your empire and districts, event and daily progress, tools and skins, sound, music and language settings, your privacy answer, whether you allowed reminders, and the list of store purchases it has already credited (so that a purchase pays out exactly once).

If you use your device's own backup (Android backup to your Google account, iCloud on iPhone), the backup may include this save, your privacy answer and, on Android, RevenueCat's anonymous app user ID, so that your progress and purchases come back on a new device. These backups belong to your Google or Apple account; we cannot access them.

3. Data processed by our partners (Android and iPhone apps)

We do not receive your name, email address, phone number, contacts, photos, precise location or payment details: the game never asks for them. The partners below receive data directly from the software (SDK) they provide inside the apps. None of them is part of the web version.

3.1 Ads: Unity LevelPlay and Unity Ads (Unity Technologies)

When ads are running, the Unity LevelPlay SDK (mediation) and the Unity Ads SDK (the ad network) collect and process:

Unity uses this data to choose and show ads, cap how often you see the same ad, measure and report ad performance and revenue, attribute installs to ad campaigns, and detect and prevent fraud and invalid traffic. With your consent (where it is required) or unless you opted out of the sale or sharing of your personal information, and, for the IDFA, only if you allowed tracking, Unity may also use the data to show you personalized ads based on your activity in other apps and websites.

Unity Technologies and its affiliates act as an independent controller of the data they collect through their SDKs: Unity decides how it uses the data for its own advertising services, as described in Unity's Game Player and App User Privacy Policy (section 14). You can exercise your rights with Unity directly: through the privacy ("i" / data privacy) icon shown in Unity ads, through Unity's "Do Not Sell or Share" page, or by writing to [email protected].

The Unity SDKs use device identifiers and similar technologies (not browser cookies) to recognize the app installation and, with your permission, the device across apps. The opt-outs are described in section 5.

If you bought Remove ads, the game no longer shows ads between moments of play (interstitials); ads you choose to watch for a reward still come from Unity as described here.

We receive from Unity only aggregated reports and, for each ad shown, the network, ad format, placement, country and estimated revenue. We do not receive your advertising ID, IDFA or IP address.

3.2 Analytics: Google Analytics for Firebase (Google)

Depending on where you are and what you chose (section 5), the apps send Google:

In the EEA, the UK and Switzerland, the events wait in the app's memory until you answer and are dropped if you decline. In the United States they are sent from the first launch until you opt out; elsewhere they are sent from the first launch (section 5). We use this data to understand how the game is played (for example, where the first sitting ends or when Power runs out), to balance the game and to measure ad and purchase revenue. We do not link this data to any account, name or email address. For these analytics purposes Google processes the data on our behalf. Under the conditions of section 3.7, some of this data is also used for our own advertising on Google.

3.3 Crash reports: Firebase Crashlytics (Google)

Whenever analytics are on (see section 5), when an app crashes or hits an error it sends a crash report: the stack trace, the app and operating system version, device model, free memory and disk space, whether the device is rooted or jailbroken, the app state at the time, the last game events before the crash, and a random installation identifier. In the EEA, the UK and Switzerland, crash reports wait on the device until you answer; if you decline, they are deleted without being sent. Elsewhere outside the United States, the game has no setting to turn them off (section 5). We use them only to find and fix bugs. Google processes this data on our behalf.

3.4 In-app purchases: Google Play, Apple and RevenueCat

Payment. You buy with your Google Play or Apple account, through Google Play's billing system or the App Store. Google or Apple process the payment under their own terms and privacy policies (section 14); we never see or store your card number or other payment details. Google and Apple give us order records (order number, product, price, tax, country and date) that we need for accounting, taxes, refunds and fraud checks.

Checking and remembering purchases: RevenueCat. The apps use the RevenueCat SDK (RevenueCat, Inc., United States) to fetch the prices shown in the shop, confirm each purchase with Google Play or Apple, deliver it, and restore Remove ads and the Starter Kit's skin on a new install. RevenueCat processes:

RevenueCat acts as our processor (a "service provider" under the CCPA): it processes this data only on our behalf and on our instructions, under a data processing agreement. The purchase data RevenueCat processes is not used for advertising and is not given to Unity or Google (the in-app purchase events Firebase records are covered by sections 3.2 and 3.7).

3.5 Local notifications

If you allow them (the apps ask once, after the tutorial; on Android 13 and later and on iPhone this is the system's permission prompt), the apps schedule reminders on your device, for example when your Power is full or a generator is ready again. They are created and shown by the device itself: no push service, no notification token and no data leaves the device for them. You can turn them off at any time in the device settings (Android: Settings > Apps > Merge to AGI > Notifications; iPhone: Settings > Notifications > Merge to AGI).

3.6 Apple and Google as app stores

Google provides Google Play, Google Play services and Android; Apple provides the App Store, iOS and the App Tracking Transparency prompt. If you have agreed to share usage and diagnostics data with app developers in your device settings, Google or Apple may give us aggregated, anonymous statistics about installs, crashes and app usage (on Google Play, the Play Console's statistics and Android vitals). Their processing is covered by their own privacy policies (section 14).

3.7 Measuring our own ads on Google (Google Ads)

We advertise Merge to AGI with Google Ads (app campaigns that invite new players to install the game), and our Google Analytics property is linked to our Google Ads account. When this happens depends on where you are:

Only then do the apps tell Firebase that advertising storage, ad user data and ad personalization are allowed. In every other case (for example after Decline, after "Do Not Sell or Share My Personal Information", before you answer, or on iPhone without tracking permission) they stay "denied" and nothing in this section applies.

When it applies:

How to stop it:

You can also manage the ads Google shows you in My Ad Center: https://myadcenter.google.com

4. The web version (Playgama and game portals)

The web version runs inside a web page of Playgama or of a game portal Playgama distributes it to (the "portal"). It contains the Playgama Bridge SDK and none of the SDKs in section 3: no Unity, no Firebase, no RevenueCat, no local notifications.

Playgama and each portal are responsible for their own processing, as described in their privacy policies (Playgama: section 14). To exercise your rights for data collected by a portal, contact that portal; for anything we can do, contact us (section 10).

5. When data collection starts, and your choices (apps)

  1. First launch and tutorial: no ads, no consent prompt, no tracking prompt. In the EEA, the UK and Switzerland, analytics and crash reporting stay off until you answer: game events and crash reports from that time wait on the device and are sent only if you agree. In the United States and everywhere else, analytics and crash reporting run from the first launch; in the United States you can turn them off (below). Outside the EEA, the UK, Switzerland and the United States, the Android app also allows the Google ad measurement of section 3.7 from the first launch; on iPhone it waits for the tracking prompt (step 3).
  2. After the tutorial, the app asks for your privacy choices, depending on where you are:
  3. On iPhone, iOS may then ask "Allow Merge to AGI to track your activity across other companies' apps and websites?" This is shown only if you did not decline or opt out in step (section 3.7); if not, the IDFA is never available to the game or its partners, and the iPhone app sends no Google ad measurement data. Android has no such prompt: the Android advertising ID is controlled in the Android settings (below).
    1. If you allow it, Unity may use the IDFA for ads and Google may use it to measure our own ads
  4. Then the ad SDK starts. The app also asks once whether it may send you reminders (section 3.5).

The game plays the same whatever you choose. Nothing is locked behind a privacy answer. Purchases work the same whatever you choose: RevenueCat's processing (section 3.4) is needed to deliver what you buy and does not depend on the privacy dialog.

Change your choice at any time (EEA, UK, Switzerland and United States, where the game shows the dialog): in the game, tap the gear button (Settings) > Privacy choices. The same dialog opens and your new answer applies from then on (and is passed to Unity and to Firebase). Elsewhere the game has no dialog and no Privacy choices button; the device settings below still apply.

Asked again after the update of 2026-10-10: the privacy dialog now also names Google as a recipient (section 3.7). If you are in the EEA, the UK or Switzerland and answered the dialog before this update, the apps ask for your choices again after you update. Until you answer, analytics, crash reports, personalized ads and Google ad measurement stay off, as on a first launch. Answers given in the United States stay as they are; you can change them in the game at any time as described above.

6. Purposes and legal bases (EEA, UK, Switzerland)

PurposeDataLegal basis
Showing ads in the apps (non-personalized), frequency capping, ad deliveryDevice and network data, installation identifiers, ad interaction dataOur legitimate interest in funding a free game with ads (Art. 6(1)(f) GDPR). Unity's own processing: see Unity's policy.
Preventing ad fraud and invalid traffic, securitySame as aboveLegitimate interest (Art. 6(1)(f)) of us and Unity in secure, honest advertising
Personalized ads, ad measurement across appsAndroid advertising ID or IDFA (only with iOS tracking permission), device and usage dataYour consent (Art. 6(1)(a)); access to the device identifier also under the ePrivacy rules that require consent
Measuring and optimizing our own ad campaigns on Google, advertising audiences (section 3.7)Android advertising ID or IDFA (only with iOS tracking permission), app instance ID, game events (first open, levels reached, in-app purchases, ad impressions and revenue), device data, approximate locationYour consent (Art. 6(1)(a)), given with Accept in the privacy dialog; access to the device identifier also under the ePrivacy rules that require consent. Google's own processing: see Google's policy.
Selling, delivering and restoring in-app purchasesRevenueCat's anonymous app user ID, purchase and transaction data, device and app data, IP addressPerforming the contract you enter when you buy (Art. 6(1)(b))
Accounting, taxes and refundsOrder records from Google Play and AppleOur legal obligations (Art. 6(1)(c))
Preventing purchase fraudPurchase and transaction dataLegitimate interest (Art. 6(1)(f)) in not delivering fake or refunded purchases
Game analytics in the appsGame events, app instance ID, IDFV (iPhone), device data, approximate locationYour consent (Art. 6(1)(a))
Crash reports in the appsCrash data, installation IDYour consent (Art. 6(1)(a))
Local notificationsNothing leaves the deviceYour permission in the device's prompt
Game analytics on the webGame events with Playgama's pseudonymous player or guest IDOur legitimate interest in understanding and balancing the game (Art. 6(1)(f)); where the portal asks for consent for its SDK, the portal's consent applies
Keeping your progressSave data on your device, in your browser or in the portal's storageNot sent to us; performing the game you asked to play (Art. 6(1)(b))

You can withdraw consent at any time (section 5). Withdrawal does not affect processing that happened before.

7. How long data is kept

8. International transfers

Unity, Google, RevenueCat and Playgama process data in the United States and other countries where they or their service providers operate.

9. Children

Merge to AGI is a general audience game. It is not directed at children under 13: it is not in Google Play's Families program or the App Store Kids category, and its target audience on Google Play is 13 and over. We do not knowingly collect personal data from children under 13. The game has no chat, no user-generated content and no account. In-app purchases are made with the store account, where parents can require approval for purchases (Google Play parental controls and Family Link, Apple's Ask to Buy). The apps are registered with Unity as "not directed to children" under the US Children's Online Privacy Protection Act (COPPA).

If you are under the age at which you can give consent yourself where you live (between 13 and 16 in the EEA and the UK), ask a parent before accepting personalized ads and analytics, or choose Decline / Do Not Sell or Share, and before buying anything. The game plays the same either way.

If you are a parent and believe your child under 13 has used the game and data was collected, contact us at [email protected]: we will ask Google, Unity, RevenueCat and Playgama to delete the data we can identify. Deleting the app removes the local data and stops all collection. Refunds for purchases are requested from Google Play or Apple.

10. Your rights

EEA, UK and Switzerland

You have the right to access your personal data, to have it corrected or erased, to restrict or object to its processing (including processing based on legitimate interests), to data portability, and to withdraw consent at any time. You can also lodge a complaint with your data protection authority.

United States (California and other states with consumer privacy laws)

How to make a request, including deletion

Email [email protected]. Because the game has no account, we do not know who you are: to find data about you we need the identifiers our partners use, which are not shown in the game.

We answer within the time the law requires (one month under the GDPR, 45 days under the CCPA). Deleting the app, or clearing the site data in your browser, erases the local save at once.

11. Security

Data sent by the SDKs is encrypted in transit (HTTPS). We do not store any player data on our own systems. Access to the Firebase, Google Analytics, Google Ads, Unity, RevenueCat, Google Play Console, App Store Connect and Playgama dashboards is limited to the people who work on the game.

12. Changes to this policy

If this policy changes, we will update this page and the "Last updated" date. For significant changes affecting consent, the apps will ask for your choices again where they show the privacy dialog (section 5).

13. Languages

The game is available in English and Russian. This policy is written in English; if a translation is ever provided, the English version prevails.

14. Our partners' privacy policies

15. Contact

Spare Time Ventures LLC, 30 North Gould Street, STE R, Sheridan, WY 82801, USA Email: [email protected]